Launch for Marvel's Eternals

Objective

Simon Pure Marketing approached us for the creation, manufacture and simultaneous installation of three video walls in three Canadian markets for the launch of the film Marvel's Eternals.

Challenge

Build three identical structures as well as create three video walls presenting ten synchronized videos while ensuring the logistics in the cities of Montreal, Toronto and Vancouver, the same day and for a period of two days.

Solution

Using a 7m long Titan wall printed with visuals from the film wrapping an internal structure used to support all ten televisions. We then sent technicians to each of the markets to install the concept while respecting the specific demands of a brand as recognized as that of Disney and Marvel.